FlyingCodes Simple Interactions —Facilitating Trips for the Blind

FlyingCodes Simple Interactions —Facilitating Trips for the Blind

“Guide Dog”, the smart traveling assistance device for blind people is going to be introduced to the blind people across the country under the vigorous promotion of China Disabled Persons’ Federation (CDPF) and the disabled persons’ federation institutions of all levels in Sichuan. It has special significance in the history of the blind’s trips in the cause of the handicapped people, signifying the change to traditional industries with advanced AI technology. Meanwhile, it has benchmarking significance in the technical development of FlyingCodes, marking that the FlyingCodes “orientation – link” spatial interaction technology has officially started its steps in the handicapped industry. In addition to bringing entirely different “quality” changes to the life of those visually impaired, the coverage of “Guide Dog” nationwide will be bound to affect the whole handicapped industry.

The smart trip wristband “Guide Dog” for the blind is an AI device that aims to improve the life quality of the blind and make their life easier with the FlyingCodes “orientation – link” spatial interaction patent technology and a number of FlyingCodes utility model patent technologies. Its main functions lie in that it gives the blind people confidence for their trips, provides trip safety and guidance for indoor targets and serves as eyes for identifying everyday objects. At the same time, “Guide Dog” seamlessly connects with families, benevolent volunteers, government institutions and social organizations through advanced technologies, such as data cloud computing analysis and “spatial interaction”.

In the test of the “Guide Dog” product experience, the product research team went to the blind person Mr. Song’s house under the introduction of the disabled persons’ federation institution and the guidance of way by volunteers. After the experience test of three rounds in one week, Mr. Song expressed his heartfelt thoughts that “Now, the design of items for the handicapped is getting increasingly humanized with higher technological content. A small Guide Dog has substantially improved the safety for my trips and that Guide Dog has brought qualitative changes to my life!”

It is a kind of confidence and responsibility! As the core supporting technology for Guide Dog, the FlyingCodes interaction technology is going to bring smarter life and easier interactions to many other people like “Mr. Song” across the country with the popularization of “Guide Dog”!

Our founder Ardy Lee’s interview appearance on Bloomberg Television

Our founder Ardy Lee’s interview appearance on Bloomberg Television

It was on the afternoon of July 14, 2017.  The air was crisp, right after the 2nd typhoon in 2017, Typhoon Merbok, visited Hong Kong.  Ardy Lee, the founder of FlyingCodes, was being interviewed in the Hong Kong Bloomberg Television studio.
This interview covered the latest, the hottest, and the most current technical topics from major aspects such as market overview, public issue, and breaking news.  By presenting a whole picture of FlyingCodes’s new technologies and interpreting future tech development trends, Ardy tried to share with viewers the essential difficulties of venturing and his personal findings, in relation to being, feeling, and creating happiness.
Ardy Lee talked about how he feels about the future development, as well as shared his views regarding Smart devices and the IoT industry.  Not only he showed the pioneering spirit of entrepreneurship, the positive attitude toward challenges, and explorations and efforts in the venturing process, but also he mentioned how the FlyingCodes interactive technology is successful with the market, and the difficulties and concerns FlyingCodes met in the actual market operation while following the guidance of market demands. The interview was active, smooth, and went very well.
By guesting on the Bloomberg Television live interview, it is a compliment to Ardy Lee for his dedication to his entrepreneurship, and accreditation to the FlyingCodes interactive technology for further developments toward superior user experiences.  At the top of the trend, FlyingCodes will be moving forward with society, for the development and innovation of a better tomorrow.

FlyingCodes’ China southwestern regional market development director Mr. Ben Song has been appointed by Sichuan Disabled Person Organization as their technology adviser.  FlyingCodes is dedicated to help empowering disability people to navigate the world independently.

FlyingCodes’ China southwestern regional market development director Mr. Ben Song has been appointed by Sichuan Disabled Person Organization as their technology adviser. FlyingCodes is dedicated to help empowering disability people to navigate the world independently.

On May 18, our market development director of the China southwestern region Mr. Ben Song was invited by the Sichuan Nuclear Industry Disabled Persons Association to give a training session on explaining the workflow and introducing a new provincial wide disabled person health service program called “A Contract Doctor”, and received a well recognition and positive response from doctors, healthcare professionals and friends from the China Disabled Persons’ Federation.  Sichuan Nuclear Industry Disabled Persons Association is appointed Mr. Ben Song to be there technology adviser to help the Association to adopt new technology to enhance their services.

FlyingCodes as an innovative technology development company, we are also focusing on the public causes participation.  FlyingCodes’ patented real-time “Turn-By-Turn” navigation technology and real-time information distribution platform provide disabled people real-time positioning and voice navigation guiding information.

FlyingCodes’ leading technology and R&D capabilities and experience can provide all-rounded product customization and consultation services, we are also working together with leading technology partners and different public welfare and volunteering organizations to drive using new technology to enhance the experience and empowering disability people to navigate the world independently!

We’re part of the Wayfindr community!

We’re part of the Wayfindr community!

FlyingCodes unique indoor “Turn-by-Turn” navigation technology is now part of the Wayfindr community’s open standard to empower vision impaired people to navigate the world independently.

About FlyingCodes

FlyingCodes™ is simply interactive FlyingCodes™ will be at the forefront of the new mobile-to-machine (M-to-M) connection standards that drive the next generation of mobile interactivity.  We are building an open technology platform that allows developers to develop different applications and products for smartphone users to have the most simply and efficient user experience for mobile interaction.

FlyingCodes™ Real-time “Turn-By-Turn” Guiding is developed using our core patented technology to provides users a brand new guiding experience. It can plan and guide route for users at indoor or outdoor in real-time, allowing users to locate the destination quickly and conveniently.

About Wayfindr

Wayfindr is a non-profit organisation, we are creating a benchmark in standards for digital wayfinding on mobile devices. We want to empower vision impaired people to overcome isolation, through audio based navigation.

The International Telecommunications Union (ITU) has announced that it approved the Wayfindr Open Standard as a global standard [click here for reference]. The new standard, called Recommendation ITU-T F.921, is recognised by the 193 ITU member countries and available for use for all seeking expert guidance on how to build and develop interoperable communications infrastructure.

Wayfindr is the first Open Standard for indoor audio navigation in the world. ITU’s Recommendation ITU-T F.921 means that the Open Standard can be considered as best practice in the design of interoperable, inclusive audio navigation systems to help people with vision impairment as well as other individuals who would benefit from audio navigation.




文/ Michael Nutley
编译/ 渤思



“虽然英国只有15%的户外广告位具有数字化功能,但是它们今年已经占据了行业50%的营收。”英国户外媒体行业机构Outsmart(就是之前的英国户外媒体中心OMC)的首席执行官Alan Brydon如是说道。



海洋户外(英国数字户外媒体运营商)营销总监Richard Malton预期数字户外将在接下来几年里继续快速增长,从而改变营销人员考虑或使用这一媒体的方式。












媒介代理公司Essence Digital(欧洲、中东和非洲区)策划总监Erfan Djazmi认为,数字户外可以发布响应式信息的功能,正在为数据主导的创意时代铺平道路。



然而,行业的复杂性也让数字户外大范围的程序化购买变得很困难,“我们可以程序化购买数字户外了,但是目前规模还很小。” Erfan表示。











“Google曾经说过,户外是他们未来不可或缺的组成部分。”德高英国的联席CEOSpencer Berwin表示,“他们对线下和虚拟世界的融合感到非常兴奋,这意味着在消费者出行的过程中,他们可以使用跨平台的内容来影响他们,户外是开启全新消费者购物旅程的一个重大信号。”










  •  54%的线上广告是看不见的(来源:comscore的广告可见度基准报告,2013);
  • 差不多有61.5%的广告浏览者不是人类,而是机器(来源:Incapsula的机器流量报告)。








Study shows 74% of website traffic driven by OOH campaign came from mobile!

Study shows 74% of website traffic driven by OOH campaign came from mobile!

For a couple of years now we’ve been evangelizing the natural link between out of home advertising and mobile search/devices.  And now the numbers are in to back that up.

Search is going Mobile:

One of the long standing pillars on the effectiveness of out of home has been the fact that consumers spend 70% of their waking hours outside the home. Now that so many of them are carrying smartphones it means they are spending that time walking around with a computer—and a direct, immediate link to the advertiser—in their hand.

In October of 2015 Google officially announced that more Google searches were taking place on mobile devices than on desktop.  This shift to mobile indicates a fundamental change in how we interact with computing.  It also indicates an important change in when, and more importantly where, we are searching for information.

But despite all this growth in mobile search, the last couple of years have been challenging for digital advertising.  Numerous studies have been released with significant findings such as:

  • 54% of online ads are not viewable (comscore, Viewability Benchmarks 2013),
  • As much as 61.5% of “viewers” were not human at all, but bots. (Incapsula, Bot Traffic Report)

A study released at the end of 2015 calculated that a new botnet called Xindi could cost advertisers as much as 3 billion dollars in fraudulent advertising by the end of 2016.

Coincidentally, the OAAA (Outdoor Advertising Association of America) was conducting an experiment around the same time “meant to demonstrate the role that out of home (OOH) advertising can play in driving digital engagement” while “exploring the interactions between the real world and digital media.”

Advertising in the REAL world:

This groundbreaking study called “Feel the Real” was aimed at probably the most jaded audience possible – the advertising community itself.  The core message of the campaign “This Ad Is Real”, was clear, simple, and direct, and provided a knowing nod to the challenges presented by digital advertising. It directed traffic to the campaign’s website . Variations on the core message tapped into local landmarks, the “real” nature of physical spaces like buses and transit shelters, and even specific influential agency personnel.


When they arrived at the site, users went through a multi-stage test to verify that they were real people, and went on to be informed about the capabilities of OOH to drive digital traffic.

The campaign results speak for themselves:

95% of visitors were verified as human

85% of those landing on the “Feel The Real” site said they arrived after seeing an OOH ad

74% of visitors to the campaign’s site were from mobile devices, showing a direct connection between OOH and mobile activity

Driving Consumer (or Media Buyer) Behavior:

The OOH industry was having a good year through the first three quarters of 2015 with an average 4.4% growth over the previous year. Then the Feel the Real campaign took place. During the run the growth rate jumped to 6.6%.  This incremental increase in sales may not seem huge at first glance, but it amounted to over $23 million in additional sales from a relatively short campaign.

Not only did the campaign reach its intended audience (media buyers), and drive traffic to the site, it also helped increase awareness and sales.  If OOH can have such a significant impact on the behavior of such a specific audience—who are among the most skeptical around—imagine what it can do for more receptive consumers.

A recent Nielsen study showed that 33% of consumers have searched for an advertiser on their mobile device after seeing an OOH ad (Nielsen, Out of Home Study, 2016). With numbers as compelling as these it’s clear that advertisers need to consider OOH as an essential part of their media plans.

As Jim Spaeth, Chief Product Officer for research group Reality Mine noted in a recent article, ”OOH is often the first step on the path to purchase… (and) brands can secure shopper engagement with an effective hand-off from OOH to mobile… a key success strategy for brands and retailers… “

It’s clear that OOH & mobile are primed to become integral partners in reaching consumers outside the home, and driving search and engagement via their mobile devices. Advertisers are clearly spending significant resources optimizing their digital strategy, placement, creative, social media content, etc.  The question then is, are they spending the same amount of time optimizing the out of home plan?

Out of home has an existing footprint of various media that can intersect with audiences in a highly targeted—and very cost effective—way. Connections to consumers can be created with greater efficiency when OOH and digital/mobile strategies are combined. If out of home media can be such an effective driver for mobile and digital shouldn’t it be just as front of mind as the digital plan?








广告业已经进入一个多屏互动的时代,传统电视、网络视频、移动视频、楼宇电视户外媒体等构成了一个大视频的媒介环境,多屏整合已经成为广告界的共识。传统的观点将户外媒体作为传统媒体的补充性媒介,在多屏时代,户外视频媒体将会成为主导性的广告媒介,如何以户外视频媒体为主导,整合其他视频媒体,成为一个全新的课题。多屏整合的优势表现在:不同视频媒体拥有不同的受众,多屏整合可以提高广告到达率;多屏整合还可以提高广告到达频次,提高广告的曝光度,增强消费者的品牌印象和购买意向。多屏整合的困难表现在:缺乏科学的多屏整合优化工具,影响视频媒体组合投放的效果;缺乏第三方广告效果评估,使得视频媒体组合投放效果无从测定。多屏整合的出路在于:要提升多屏整合的广告效果,提高广告主的投资回报率,亟需开发科学的多屏整合优化工具,引入第三方广告效果评估机制。例如,秒针系统(Miaozhen Systems)、精硕科技(AdMaster)和泰一指尚(AdTime)等公司在跨屏整合优化领域做了有益的探索。





数字户外媒体已经成为户外媒体经营增长最快的领域。数字技术的发展为户外媒体的数字化转型提供了技术支持。数字技术的发展以及受众数字媒介接触习惯的改变,使得户外媒体数字化转型成为可能和必需。受众已经进入了一个读图时代,这个时代的显著特征就是浅阅读、娱乐化、互动参与。相比较传统的户外广告大牌而言, 数字户外媒体有了更多互动创意的空间。数字户外媒体的大数据应用也使得户外广告的投放可以更加精准和灵活。户外媒体的数字化转型包括两层含义:一是户外媒体公司的数字化思维;二是户外媒体介质数字化转型的实践。从数字化思维的角度来看,所有的户外媒体公司在数字时代都需要建立一种数字化思维,积极运用数字技术来更好地为广告主提供科学解决方案;从户外媒体介质的数字化转型角度来看,或是新技术融入传统户外媒体,或是数字户外媒体的开发与应用,如触摸屏的人机互动技术在出租车上的大面积普及,AR、LBS、QR等新技术在户外媒体领域的应用,都赋予了户外广告新的活力和产业机遇。数字户外媒体的发展,要求户外媒体公司提供更加科学的调研、监测与效果评估广告效果监测。同时,也并非要求所有的户外媒体实现数字化,传统的户外大牌仍然有发展的空间,优秀的广告创意和媒介创意仍然是户外媒体产生效果的关键。


传统的户外广告更多是一种展示,数字时代的户外广告则需要更多互动体验。展示能够提高认知度,而互动体验可以则可以增强品牌购买意向。传统户外广告作用于受众的视觉,而互动体验式的户外广告则作用于受众的全方位感知。这种全方位感知是立体的,而非平面的;是动态的,而非静态的;是激发想象力的,而非受众置身事外的。互动体验式的户外广告不仅可以通过调动受众互动体验,强化对品牌的认知和促进购买行为发生,而且由于其独特的创意,能够在社交媒体中形成病毒传播和口碑效应,扩大户外广告影响范围。互动体验式的户外广告可以概括为四种模式,即产品融入式的互动体验、个性定制式的互动体验、活动参与式的互动体验和媒体整合式的互动体验。例如,由W+K与Mindshare、Kinetic等媒介代理一起协作完成NIKE “狂足快跑互动活动”,就是一例成功的互动体验式户外广告。这个活动将蓝牙技术与传统户外灯箱相融合,在户外针对受众传递产品 “快” 的概念与”快与赢”的推广信息。只要来到活动指定的灯箱前,打开手机蓝牙就能收到活动的提示信息。按照提示操作启动计时后,参与者便可以全力加速跑向指定的耐克专卖店。一旦进入目标区域,蓝牙会自动记录其用时并发送验证码,用此验证码登录活动网站注册即可获取成绩,每天跑得最快的参赛者赢得一双Nike Zoom鞋,并在活动灯箱和活动网站上同时公布,成为快跑传奇。




根据中国互联网信息中心(CNNIC)发布的最新数据显示,截至2014年6月,我国手机网民规模达到5.27亿,手机网民规模首次超过传统PC网民规模。智能手机的互动性为户外广告带来了无限可能,数字户外开始向智能化、互动化和个性化演变,数字户外与移动手机的结合为广告注入了更多创新性和互动性,将创意与受众所在的环境紧密的联系起来,以一种极为有力的方式影响目标受众,让品牌与受众产生更深层次的活动交流,带来交互式营销体验。”户外媒体+手机智能终端+电子商务+手机支付”成为户外媒体广告营销发展的必然趋势,也必将提升户外广告价值,为户外媒体发展开辟广阔的空间。目前,NFC(Near Field Communication,近场通信)技术已经在全球范围内应用于广告宣传和促销目的,消费者只要轻点他们内置NFC的智能手机,就能获取内容,这些内容从一个简单的视频到高度定向和个人化的服务。户外广告与智能终端的融合推广,已经广泛应用到实践领域。例如,2014年3月,航美传媒在北京机场首次试验数码框架互动平台,通过短信和QR码, 使航空旅客与LED屏幕进行手机互动,以此监测广告投放效率并收取费用。另外,分众传媒计划未来在全国上载急速WIFI下载系统,覆盖到商业楼宇里,其速度之快可以在15-20秒内下载一部电影。每个人会有个类似分众小秘书的个性页面,汇集适合受众的APP。分众布局基于移动互联网概念,在其媒体覆盖的百货公司,所有产品都将可以通过用手机扫码等互动形即刻在线购买。


并购与联合是户外媒体公司规模化发展的重要途径。户外媒体公司可以通过与其他同行业公司建立战略联盟的形式开展合作,也可以通过并购战略将资源内部化,扩大户外媒体网络,提升户外媒体公司竞争力。户外媒体领域的并购与联合表现在两个方面:一是户外媒体之间的并购与联合,以此提高媒体覆盖率。例如,2014年6月,大贺传媒6375万人币收购南京安康余下49%股权,南京安康集团主要在中国的”安康宣传栏”上从事设计、制作、发布广告及特许经营”安康宣传栏”。目前全国已建安康快告栏约8000个,覆盖近5500个小区共900万个中高收入家庭;二是户外媒体与关联行业的并购与联合,进而发展成为综合性的整合传播集团。例如,受并购分时传媒带来的业绩贡献,联建光电2014年前三季度业绩实现大幅增长,其中实现营业收入6.35亿元,同比增长48.69%,实现净利润7620.75 万元,同比增长308.18% 。2014年9 月,联建光电再度公布了购买资产公告,拟以现金及发行股份的方式购买友拓公关100%股权和易事达100%股权,并募集配套资金。公司期望借助本次并购,进入公关传播以及数字服务行业,将从原本单向的广告投放传播提升为线上、线下双向互动传播,通过公关业务和广告业务相结合,更好的为品牌客户提供全方位的服务。收购易事达后,联建光电LED 显示屏产量居国内第一,成为国内最大的LED 显示屏制造商。






Shoppers are changing their behavior: are you prepared for a fragmented retail future?

Shoppers are changing their behavior: are you prepared for a fragmented retail future?

In case you hadn’t noticed, things are changing in the world of retail. And not just by a little. They are changing a lot! And at its heart is a revolution in the way shoppers are shopping. If ever there was a rationale for the existence of shopper marketing, this is it, or rather, now is it! To win in the world of consumer goods, brands and retailers have to win with shoppers. And that means all marketers, whether marketing to consumers or shoppers, need to invest in understanding shoppers, segmenting shoppers, targeting shoppers and marketing to shoppers better than anyone else.

Shoppers’ behavior is shifting radically
Changes in shopper behavior are sending shockwaves through the industry, but many misinterpret and over-simplify the situation. What we are seeing in shopping behavior shifts is more than a simple move to online, and it is more than shoppers being more price sensitive. To understand shoppers properly shopper marketers must dig a little deeper to understand what has driven shoppers in the past, to better understand the likely patterns of the future.

Want to know more about understanding shoppers, creating shopper insights, marketing to shoppers and investing in retail? Join me, together with my business partner Toby Desforges, in London this July for fantastic one-day workshop – The Shopper Marketing Revolution LIVE

The internet has clearly liberated shoppers from the tyranny of having to shop in the stores in a specific locality, and has helped price-conscious shoppers dig out the best deals through price comparison sites. But while that might have been the catalyst of these shifts it is an oversimplification to look at shopper behavior as a movement online. What is actually happening is a reversal of a sixty-year long trend in shopping and retail. What I’m talking about is the end of the one-stop-shop.

For decades shopping trips have coalesced into fewer and smaller shops: driving the collapse of specialist retailers and the growth of superstores and hypermarkets. At its heart was a shoppers’ desire for convenience, quality, selection and price. These superstores offered a reasonable compromise at a time when the independents they competed with didn’t. Those who look back with nostalgia on the high street of yore forget that for every quality butcher or baker, there were many who sold mediocre produce, relying on the fact that shoppers in the town had little choice about where to buy.

Shoppers are making different decisions
And that is where this shopper revolution begins. Shoppers now have choice, and they seem to be rather enjoying it. Not just a choice of buying online, but a choice of where to buy, and what to buy, and who to buy it from. A choice of which categories and brands to invest time in, and which not to. Shoppers have suddenly found themselves with more options than a shopper has ever had. And they are loving it.

Retailing is disrupted as shopping trips are fragmenting
Shoppers are smashing the one-stop-shop into pieces – their shopping is fragmenting over multiple shopping trips and multiple shops. Don’t believe me? Convenience stores are booming across the world. In the UK, entertainment specialist HMV, driven into administration just a couple of years ago by the big superstore retailers and online retailers such as Amazon, now sells more music than Tesco, and is the UK’s number 2 entertainment retailer. Specialists are growing in all sorts of categories, driven by the desires and needs of some shoppers to experience something that the likes of Amazon and Tesco can’t create.

Discounters are growing too, as there are categories which, for some shoppers, are all about price. Categories where a wide range of products simply isn’t important. Yet thediscounters’ offer clearly isn’t all about price. In the UK, Aldi and Lidl have just won a whole bunch of awards for the quality of their own label product. Hardly what one would expect of an apparent ‘hard discounter’.

Shoppers shift, retail responds – brands caught in the crossfire?
Now is the time for brands to really start thinking carefully about shoppers, and how they are going to engage with them today and in the future. This shopping fragmentation creates challenges, for sure, but also creates a number of opportunities for manufacturers to reconfigure the way they market to shoppers and invest in the retail trade. Brand manufacturers have some really tough decisions to make. They are being pulled in multiple directions. There is a need to invest in new channels and retailers as they are potentially ‘the future’. Yet customers such as Walmart-owned Asda, who this week announced a massive sales slump, will still demand investment (indeed might be demanding more!)

How to survive? The answer is quite simple in principal (though let’s not pretend that its simple in practice!):

Different shoppers will go to different channels and stores for different things
Genericism is never good in marketing. In the past, however, it hasn’t been fatal in the world of shopper marketing and retail investment. Evidence the walls of price discounts in most stores. In the future, this type of ‘marketing’ will simply not be good enough. Shopper marketers must focus and adapt. It is impossible to win with everyone, everywhere. But byunderstanding, segmenting and targeting shoppers effectively, brands can both drive growth and improve returns on shopper marketing and retail trade investment.

Start by identify your target shoppers
It’s not possible to win with every shopper, everywhere. Omnichannel in its purest form isn’t possible. But we can win with the right shoppers in the right environments. The starting point of real shopper marketing is therefore to understand who your target shoppers are. Trying to understand too broad a set of shoppers will lead to generic data which doesn’t lead to insight. True marketing is about focus and targeting, and shopper marketing is exactly the same.

Prioritize the channels and environments where you can influence your target shoppers
There are so many environments, both online and offline, where shoppers can be found, the choices facing shopper marketers are dizzying. But investing in all places is inefficient, if not impossible. Shopper marketers therefore must invest in channels where theretarget shoppers can be found, and influenced. Just because a shopper is present in a channel, doesn’t mean it is worth investing in. We’re all on Facebook, but that doesn’t mean you can influence my choice of detergent there. And again, the key comes in focusing on those target shoppers you want to influence, and prioritizing channels based on where they can be found, and where they can be influenced.

Invest in the right shopper marketing mix
With clarity on which channels and environments are influential for your target shoppers, the next step is to identify the right shopper marketing mix to create the desired behavioral change in those target shoppers.

Reconfigure trade investment to support your shopper behavioral goals
The last step is to then begin the process of reconfiguring retail trade investment to support the right activities in the right environments. This might mean reducing investment in some retailers as the stores which they own simply aren’t that influential. It will certainly mean investing in different ways. Easy? Not at all. Necessary? Absolutely! Brands simply can’t afford to keep investing in activity which isn’t effective.

These are turbulent times for the consumer goods industry, and those who think that business as usual will somehow be good enough are in for a rude awakening. The world is shifting radically, and new approaches are needed. Tough decisions need to be made, but those decisions must be informed. And that means all marketers, whether marketing to consumers or shoppers, need to invest in understanding shoppers, segmenting shoppers, targeting shoppers and marketing to shoppers better than anyone else. Want to know more? Come and join me, with by partner and co-author Toby Desforges, in our one-day workshop in London this July. We’ll cover all of this, and more, in way more detail than I can hope to do in a simple article. Hope to see you there!